The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors
著者
書誌事項
The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors
（New directions in business）
J. Wiley, c1995
- pbk.
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注記
Includes index
内容説明・目次
- 巻冊次
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ISBN 9780471585084
内容説明
How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory! How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards? The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.
目次
Partial table of contents:. LAYING THE FOUNDATION. Understanding Intelligence. Getting Started: The Basic Approaches and Techniques. FIND THE BASIC AND CREATIVE SOURCES. Federal, State, and Local Sources. Corporate Intelligence in Print. International Intelligence: Research Strategies and Sources. Creating Creative Sources. Building a Financial Statement. Let Your Fingers Do the Stalking: Using Yellow Pages and City Directories. Additional Creative Sources that Will Pay Off. ANALYSIS: THE ART AND THE DISCIPLINE. A Practical Approach to Analysis: Analytical Techniques and Cases. TAKE ACTION. How to Build Your Own Intelligence System: A Corporate Imperative. Security: The Flip Side. Appendix. Index.
- 巻冊次
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pbk. ISBN 9780471585091
内容説明
How to find and use the up--to--the--minute intelligence you need to win your fight for market share and glory! How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long--term strategies? What new technologies or products does the competition have on its drawing boards? The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy--to--use techniques, how to analyze competitor information from the many print, database, and CD--ROM sources described in this book. "Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."-- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind "A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."
-- Herb Baum President and Chief Executive Officer Quaker State Motor Oil "The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."-- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe "This book gives you practical, effective benchmarking tools all within your reach and your budget."-- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
目次
Partial table of contents: LAYING THE FOUNDATION. Understanding Intelligence. Getting Started: The Basic Approaches and Techniques. FIND THE BASIC AND CREATIVE SOURCES. Federal, State, and Local Sources. Corporate Intelligence in Print. International Intelligence: Research Strategies and Sources. Creating Creative Sources. Building a Financial Statement. Let Your Fingers Do the Stalking: Using Yellow Pages and City Directories. Additional Creative Sources that Will Pay Off. ANALYSIS: THE ART AND THE DISCIPLINE. A Practical Approach to Analysis: Analytical Techniques and Cases. TAKE ACTION. How to Build Your Own Intelligence System: A Corporate Imperative. Security: The Flip Side. Appendix. Index.
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