How to sell your software

Author(s)

• Schenot, Robert

Bibliographic Information

How to sell your software

Robert Schenot

J. Wiley, c1994

Note

Includes index

Description and Table of Contents

Description

This is a complete guide to the development, distribution, marketing and sale of software. It takes the reader into retail channels and explains how to research and identify a need in the marketplace, how to develop the right software and how to develop accurate documentation.

Table of Contents

• Researching Your Market
• Product Development
• Acquiring Customers
• Marketing Your Product as Shareware
• Classified Ads and Direct Mail
• Working with Software Publishers
• Organizing Publicity for Your Product
• Making Money
• Legal Issues
• Accounting and Taxes
• Running a Business
• Selling Internationally from the United States
• Selling to the United States
• Packaging Your Product and Shipping It
• Appendix
• Frequently Asked Questions
• Index.

by "Nielsen BookData"

• NCID: BA28903145
• ISBN:
  • 0471063991
• LCCN: 94029851
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 305 p.
• Size: 24 cm
• Classification:
  • LCC : HF5439.C67
  • DC20 : 005.3/068/8
• Subject Headings:
  • LCSH : Selling -- Computer programs
  • LCSH : Computer software -- Marketing