Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

著者

• Williams, Martin

書誌事項

Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

Martin Williams

（Competitive edge management series）

Prentice Hall, c1994

• : hb
• : hb

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA28916963
• ISBN:
  • 0724810943
  • 0132135620
• LCCN: 96147986
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Sydney ; New York
• ページ数/冊数: xli, 463 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415.1264
  • DC20 : 658.8
• 件名:
  • LCSH : Interactive marketing
• 親書誌ID:
  • BA23738686