Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

Bibliographic Information

Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

Martin Williams

(Competitive edge management series)

Prentice Hall, c1994

  • : hb
  • : hb

Available at  / 17 libraries

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BA28916963
  • ISBN
    • 0724810943
    • 0132135620
  • LCCN
    96147986
  • Country Code
    at
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Sydney ; New York
  • Pages/Volumes
    xli, 463 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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