How to conduct organizational surveys : a step-by-step guide
著者
書誌事項
How to conduct organizational surveys : a step-by-step guide
Sage Publications, c1997
- : pbk.
大学図書館所蔵 件 / 全18件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 147-154) and index
内容説明・目次
内容説明
A manufacturing company is downsizing and wants to know the impact on employee morale. A computer corporation is considering moving its headquarters and needs to determine how many employees intend to relocate. A multinational consulting firm has had a rash of sexual harassment complaints and seeks to determine the extent of the problem. To address these and other business-related issues, organizations are increasingly turning to surveys. Surveys are popular in organizations because--when done properly--they can provide accurate information about major organizational challenges, especially as the technology of surveys rapidly advances. Taking these issues into consideration, How to Conduct Organizational Surveys offers a practical, step-by-step guide. Anyone trying to make the transition from theory to practice will benefit greatly from this how-to guide. How to Conduct Organizational Surveys is also written for researchers who need to fine-tune their surveying skills.
目次
Organizational Surveys
An Overview
Identifying Survey Content
Creating the Survey, Part One
Writing Survey Items
Creating the Survey, Part Two
Response Alternatives, Item Order, Survey Length, and Response Biases
Selecting Survey Respondents
Organizational Survey Administration
Fielding the Survey
Monitoring and Maximizing Response Rates
Data Processing
Analyzing Data and Interpreting Results
Presentation of Survey Findings
「Nielsen BookData」 より