Advertising in contemporary society : perspectives toward understanding

Author(s)

• Rotzoll, Kim B.
• Haefner, James E.
• Hall, Steven R.

Bibliographic Information

Advertising in contemporary society : perspectives toward understanding

Kim B. Rotzoll and James E. Haefner with Steven R. Hall

University of Illinois Press, c1996

3rd ed

• pbk. : acid-free paper

Note

Includes bibliographical references

Details

• NCID: BA2896880X
• ISBN:
  • 0252022122
  • 0252065425
• LCCN: 95041806
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Urbana
• Pages/Volumes: xii, 209 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1/042
• Subject Headings:
  • LCSH : Advertising