Advertising in contemporary society : perspectives toward understanding
著者
書誌事項
Advertising in contemporary society : perspectives toward understanding
University of Illinois Press, c1996
3rd ed
- pbk. : acid-free paper
大学図書館所蔵 件 / 全22件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
「Nielsen BookData」 より
