Winning library referenda camapigns : a how-to-do-it manual
Author(s)
Bibliographic Information
Winning library referenda camapigns : a how-to-do-it manual
(How-to-do it manuals for school and public librarians, no. 50)
Neal-Schuman Publishers, 1995
- : alk. paper
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.
by "Nielsen BookData"