Advertising reach and frequency : maximizing advertising results through effective frequency
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Bibliographic Information
Advertising reach and frequency : maximizing advertising results through effective frequency
NTC Business Books, 1995
2nd ed
Available at / 2 libraries
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Note
"Published in conjunction with the Association of National Advertisers by NTC Business Books"--t.p.
"First edition by Michael J. Naples"--t.p.
Includes bibliographical references and index