Web advertising and marketing

著者

• Testerman, Joshua O.
• Kuegler, Thomas J.
• Dowling, Paul J.

書誌事項

Web advertising and marketing

Joshua O. Testerman, Thomas J. Kuegler, Jr., Paul J. Dowling, Jr

Prima Pub., c1996

• pbk.

注記

Includes index

内容説明・目次

内容説明

Readers want books that help them learn to establish their market presence on the WWW, and take advantage of this graphical medium of the future to offer their products and services. This book is a reference work for those who wish to use the World Wide Web to advertise or market products or services.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA29085508
• ISBN:
  • 0761503838
• LCCN: 95072682
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Rocklin, Calif.
• ページ数/冊数: xiv, 490 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF6146.I58
• 件名:
  • LCSH : Internet advertising
  • LCSH : Internet marketing
  • LCSH : World Wide Web (Information retrieval system)
  • LCSH : Internet (Computer network)