Building buyer relationships : sales and marketing in a business-to-business environment
Author(s)
Bibliographic Information
Building buyer relationships : sales and marketing in a business-to-business environment
Pitman, c1995
- Other Title
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Building buyer relationships : successful sales & marketing in a business to business environment
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Note
"successful sales & marketing in a business to business environment"--subtitle on cover
Includes index
Description and Table of Contents
Description
This text explains why business-to-business marketing is different to ordinary marketing. The book is part of a series designed for marketing managers, written in a practical style.
by "Nielsen BookData"