Marketing audit checklists : a guide to effective marketing resource realization
Author(s)
Bibliographic Information
Marketing audit checklists : a guide to effective marketing resource realization
(McGraw-Hill marketing for professionals)
McGraw-Hill, c1993
2nd ed., fully rev. and extended
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Note
Rev. ed. of: Aubrey Wilson's Marketing audit check lists
Includes bibliographical references (p. 277-278) and index