General merchandise retailing

Author(s)

Bibliographic Information

General merchandise retailing

Carolyn L. Worms, Kay B. Brown ; consulting editor, Richard L. Lynch

(Career competencies in marketing series)

Gregg Division, McGraw-Hill, c1990

2nd ed

Available at  / 2 libraries

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Note

Rev. ed. of: General merchandise retailing / Barbara Sethney Vorndran, Carolyn G. Litchfield. c1979

Includes bibliographical references

Description and Table of Contents

Description

This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.

by "Nielsen BookData"

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