General merchandise retailing
Author(s)
Bibliographic Information
General merchandise retailing
(Career competencies in marketing series)
Gregg Division, McGraw-Hill, c1990
2nd ed
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Note
Rev. ed. of: General merchandise retailing / Barbara Sethney Vorndran, Carolyn G. Litchfield. c1979
Includes bibliographical references
Description and Table of Contents
Description
This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
by "Nielsen BookData"