Marketing management and the external environment interface
著者
書誌事項
Marketing management and the external environment interface
（Webster's comprehensive marketing bibliography, v. 2 . Management of marketing activities ; v. 3）
Rogers, [1986]
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注記
"Webster's comprehensive marketing bibliography, is the result of 10 years of research, compilation and categorization work by Frederick A. Webster, who earned a Ph. D. in Business Administration from The University of California-Barkley"--P. [3]
