Customer-responsive management : the flexible advantage

書誌事項

Customer-responsive management : the flexible advantage

Frank W. Davis, Karl B. Manrodt

Blackwell Publishers, 1996

  • : pbk

大学図書館所蔵 件 / 21

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.

目次

An Introduction to Customer Responsiveness. The Evolving Economic Focus: From Conquest to Relationship. Why Should Organizations Be Responsive?. Customer Responsiveness is Activity Based. The Customer-Responsive Model. Examples of Customer-Responsive Organizations. The Customer Relationship Management Task. Delivery Coordination Management Task. Customer-Responsive Demand Economics. Customer-Responsive Cost Economics. Customer-Responsive Pricing. The Customer-Responsive Organization. Customer-Responsive Information Infrastructure. Responsive Relationships. The Evolving Business Focus: Production to Customer Responsiveness. Index.

「Nielsen BookData」 より

詳細情報

ページトップへ