Mass persuasion : the social psychology of a war bond drive

Author(s)

• Merton, Robert King

Bibliographic Information

Mass persuasion : the social psychology of a war bond drive

by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis

Greenwood Press, [c1946]

Note

遡及による流用入力

An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943

Includes bibliographical references

Description and Table of Contents

Description

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

by "Nielsen BookData"

Details

• NCID: BA29141799
• ISBN:
  • 0837152267
• LCCN: 77136076
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiii, 210 p
• Size: 23 cm
• Classification:
  • LCC : HM291
  • DC : 301.15/4
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Bonds -- United States
  • LCSH : Smith, Kate, 1907-1986