Mass persuasion : the social psychology of a war bond drive
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Bibliographic Information
Mass persuasion : the social psychology of a war bond drive
Greenwood Press, [c1946]
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遡及による流用入力
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943
Includes bibliographical references
Description and Table of Contents
Description
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
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