Marketing fundamentals 1996-97
著者
書誌事項
Marketing fundamentals 1996-97
（The Marketing series）（The CIM student workbook series, Marketing）
Butterworth-Heinemann, 1996
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注記
"Published on behalf of the Chartered Institute of Marketing" - t.p
Includes index
内容説明・目次
内容説明
Written for students studying for the Marketing Fundamentals module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.
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