Forming the future : lessons from the Saturn Corporation

著者

    • O'Toole, Jack

書誌事項

Forming the future : lessons from the Saturn Corporation

Jack O'Toole

Blackwell Publishers, 1996

大学図書館所蔵 件 / 全16件

この図書・雑誌をさがす

内容説明・目次

内容説明

The first complete account of the outstanding success behind the Saturn Corporation. What was the real purpose behind General Motor's decision to design a new product that could compete in a market controlled by the Japanese? This remarkable success story written by one of the ninety-nine founders of Saturn describes how a new and innovative auto maker was conceived during one of the most difficult periods in the history of the American auto industry. Jack O'Toole as a leading representative of the United Auto Workers union tells a remarkable story on how management and union adopted a competitive model that ultimately produced a quality automobile. Throughout this book the author describes how "change" can transform impossible dreams into reality. The reader is not only exposed to these lessons but how leadership is determined in a competitive environment. This unique account is a daring look at a true American success story. It is long overdue yet this is only the beginning.

目次

  • The genesis 1980-83
  • the study.

「Nielsen BookData」 より

詳細情報

ページトップへ