New product development : an introduction to a multifunctional process
著者
書誌事項
New product development : an introduction to a multifunctional process
Butterworth-Heinemann, 1997
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注記
Includes index
内容説明・目次
内容説明
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.
目次
- New product development: introduction
- new product development strategy
- corporate objectives
- business strategy
- new product strategy
- continual development
- Rover 600
- innovation
- invention
- internal innovation
- external innovation
- intellectual property
- flymo gardenvac
- organisation for new product development
- company organisation
- simultaneous engineering
- teams
- project team leaders
- project management
- culture and climate
- Logitech Mouseman Sensa
- rapid product development
- new product development performance
- rapid product development
- achieving rapid product development
- organisation
- technology
- people
- polaroid instant camera
- new product development: conclusion. (Part contents).
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