Strategic management : a resource-based approch for the hospitality and tourism industries
著者
書誌事項
Strategic management : a resource-based approch for the hospitality and tourism industries
（Hospitality and tourism resource-based series）
Cassell, 1993
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注記
Includes bibliographical references
内容説明・目次
内容説明
An integrated guide to a selection of existing text books and journals, this resource-based book provides exercises and questions based on those texts. The book provides the basis for a complete strategic management course which can be used by full time Diploma and Degree students.
目次
- Part 1 Strategic planning: structures (organizational design, strategic roles and behaviour)
- processes (strategic models, strategic decision-making)
- procedures (mission statements, objective setting, planning functions). Part 2 External analysis: business and economic analysis
- structural (industry) analysis
- competitor analysis. Part 3 Internal analysis: portfolio analysis
- operations analysis
- resource analysis. Part 4 Strategic source: generating and evaluating options
- strategies for change
- planning for change. Part 5 Strategic implementation and evaluation: monitoring business strategy
- achieving structure-strategy co-alignment.
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