Campaign craft : the strategies, tactics, and art of political campaign management
著者
書誌事項
Campaign craft : the strategies, tactics, and art of political campaign management
（Praeger series in political communication）
Praeger, 1996
- : alk.paper
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A comprehesive guide to the analysis of modern political campaign communication, which covers issues such as the context of a particular campaign, strategic thinking and specific voter contact techniques. Examples from national and state level campaigns are provided.
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