Advertising in Asia : communication, culture, and consumption
Author(s)
Bibliographic Information
Advertising in Asia : communication, culture, and consumption
Iowa State University Press, 1996
1st ed
Available at / 15 libraries
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Library, Institute of Developing Economies, Japan External Trade Organization図
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This text collects the work of 11 practioners and scholars from Japan, Hong Kong, China, Taiwan, Korea, India, the Philippines, Thailand, Malaysia, Indonesia and Singapore. They show how advertising operates in these countries and prospects for the future within the mass media.
by "Nielsen BookData"
