Advertising in Asia : communication, culture, and consumption

著者

• Frith, Katherine Toland

書誌事項

Advertising in Asia : communication, culture, and consumption

edited by Katherine Toland Frith

Iowa State University Press, 1996

1st ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This text collects the work of 11 practioners and scholars from Japan, Hong Kong, China, Taiwan, Korea, India, the Philippines, Thailand, Malaysia, Indonesia and Singapore. They show how advertising operates in these countries and prospects for the future within the mass media.

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詳細情報

• NII書誌ID(NCID): BA29285278
• ISBN:
  • 0813828880
• LCCN: 96020836
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ames, Iowa
• ページ数/冊数: xii, 313 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5813.A74
  • DC20 : 659.1/095
• 件名:
  • LCSH : Advertising -- Asia