Marketing financial services

Author(s)

• Ennew, Christine
• Watkins, Trevor
• Wright, Mike

Bibliographic Information

Marketing financial services

edited by Christine Ennew, Trevor Watkins, and Mike Wright

Butterworth-Heinemann, c1995

2nd ed

Note

Includes bibliographical references (p. [378]-397) and index

Details

• NCID: BA29286350
• ISBN:
  • 0750622474
• LCCN: 96102979
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford, England
• Pages/Volumes: xi, 404 p.
• Size: 25 cm
• Classification:
  • LCC : HG186.G7
  • DC20 : 332.1/068/8
• Subject Headings:
  • LCSH : Financial services industry -- Great Britain
  • LCSH : Bank marketing -- Great Britain
  • LCSH : Advertising -- Great Britain