Marketing financial services

著者

• Ennew, Christine
• Watkins, Trevor
• Wright, Mike

書誌事項

Marketing financial services

edited by Christine Ennew, Trevor Watkins, and Mike Wright

Butterworth-Heinemann, c1995

2nd ed

注記

Includes bibliographical references (p. [378]-397) and index

• NII書誌ID(NCID): BA29286350
• ISBN:
  • 0750622474
• LCCN: 96102979
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford, England
• ページ数/冊数: xi, 404 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HG186.G7
  • DC20 : 332.1/068/8
• 件名:
  • LCSH : Financial services industry -- Great Britain
  • LCSH : Bank marketing -- Great Britain
  • LCSH : Advertising -- Great Britain