The Blackwell encyclopedic dictionary of marketing

Author(s)

• Lewis, Barbara R.
• Littler, Dale

Bibliographic Information

The Blackwell encyclopedic dictionary of marketing

edited by Barbara R. Lewis and Dale Littler

（The Blackwell encyclopedia of management, 4）

Blackwell Publishers, 1997

Other Title

Encyclopedia dictionary of marketing

Dictionary of marketing

Marketing

Note

Includes bibliographical references and index

"Blackwell business" -- T.p.

Details

• NCID: BA29305590
• ISBN:
  • 1557869391
• LCCN: 96032587
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford, UK ; Cambridge, Mass.
• Pages/Volumes: 274 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 380.1/03
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
• Parent Bibliography ID:
  • BA29304044