Teaching notes for Cases in marketing financial services

Author(s)

• Ennew, Christine
• Wright, Mike

Bibliographic Information

Teaching notes for Cases in marketing financial services

edited by Christine Ennew and Mike Wright

Butterworth-Heinemann, 1995

Details

• NCID: BA29306017
• ISBN:
  • 0750623195
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: 109 p.
• Size: 30cm
• Classification:
  • DC20 : 332.10688
• Subject Headings:
  • LCSH : Financial services industry -- Marketing -- Case studies
  • LCSH : Financial services industry -- Marketing -- Study and teaching
  • LCSH : Bank marketing -- Case studies
  • LCSH : Bank marketing -- Study and teaching