Teaching notes for Cases in marketing financial services

著者

• Ennew, Christine
• Wright, Mike

書誌事項

Teaching notes for Cases in marketing financial services

edited by Christine Ennew and Mike Wright

Butterworth-Heinemann, 1995

詳細情報

• NII書誌ID(NCID): BA29306017
• ISBN:
  • 0750623195
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: 109 p.
• 大きさ: 30cm
• 分類:
  • DC20 : 332.10688
• 件名:
  • LCSH : Financial services industry -- Marketing -- Case studies
  • LCSH : Financial services industry -- Marketing -- Study and teaching
  • LCSH : Bank marketing -- Case studies
  • LCSH : Bank marketing -- Study and teaching