Buyer attitudes and brand choice behavior

Author(s)

• Day, George S.

Bibliographic Information

Buyer attitudes and brand choice behavior

[by] George S. Day

（Graduate School of Business dissertations series）

Free Press, c1970

Details

• NCID: BA2933549X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 219 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA20429856