Visual persuasion : the role of images in advertising

Author(s)

• Messaris, Paul

Bibliographic Information

Visual persuasion : the role of images in advertising

Paul Messaris

Sage Publications, c1997

• : hbk
• : pbk

Note

Bibliography: p. 275-288

Includes index

Details

• NCID: BA29420759
• ISBN:
  • 0803972458
  • 0803972466
• LCCN: 96025184
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xxii, 297 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC20 : 659.1/042
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Visual communication
  • LCSH : Commercial art