Power pricing : how managing price transforms the bottom line

Bibliographic Information

Power pricing : how managing price transforms the bottom line

Robert J. Dolan, Hermann Simon

Free Press, c1996

Available at  / 31 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.

by "Nielsen BookData"

Details

  • NCID
    BA29451526
  • ISBN
    • 068483443X
  • LCCN
    96028203
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xi, 371 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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