Power pricing : how managing price transforms the bottom line
Author(s)
Bibliographic Information
Power pricing : how managing price transforms the bottom line
Free Press, c1996
Available at / 31 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
by "Nielsen BookData"