Consumer marketing : a resource based approach for the hospitality and tourism industries
著者
書誌事項
Consumer marketing : a resource based approach for the hospitality and tourism industries
（Hospitality and tourism resource-based series）
Cassell, 1996
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内容説明・目次
内容説明
Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.
目次
- Understanding consumer behaviour
- decision models and product design
- relationship marketing and customer service
- marketing segmentation and communications
- strategic marketing communications.
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