Marketing

Author(s)

Bibliographic Information

Marketing

William G. Zikmund, Michael d'Amico

West Pub. Co., c1996

5th ed

  • student ed.
  • annotated instructor

Available at  / 6 libraries

Search this Book/Journal

Note

Colored maps on endpapers

Includes bibliographical references (p. 745-754) and indexes

Details

  • NCID
    BA29512937
  • ISBN
    • 0314062149
    • 0314071709
  • LCCN
    95023375
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Minneapolis/St. Paul
  • Pages/Volumes
    xxxviii, 784 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
Page Top