The message is the medium : online all the time for everyone
著者
書誌事項
The message is the medium : online all the time for everyone
Praeger, 1996
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Message is the Medium is both radical reevaluation and a new approach to understanding online data and information systems, the Information Highway. It is not another how-to guide, although it contains both practical and instructional data. Rather, it offers a general tutorial explaining the system-at-large from the perspective of the user, and the data he or she needs to resolve problems and crises. It thus provides a simple, powerful, and unique explanation of online resources: what they are and what they do for the individual. All chapters are illustrated with examples.
The book's common sense perspective advances six unique and contrarian positions: *The message is the medium. What drives online expansion is its content, the ability to message with enormous specificity and directness to people, groups, and digital library resources. Popular acceptance of these technologies is driven not by the medium's attraction, but by the quality and content of data it allows users to send and receive. *The Internet is not the Information Highway, any more than New England is the United States. The Internet is a region of online services, a confederation of UseNet, academic resources, mail services, etc. *Data is not information. The online universe contains little information. What is available is data from which information can be constructed. At best, the whole can be thought of as a databahn, linking potential sources, not a road to certainty. *Online access is not revolutionary, but evolutionary. It grows from a cultural and technologic history. It is the end point of years of change. This means that in learning to use these tools we can build on what is known, rather that attempting to learn something entirely new. *The evolution is technical. The personal computer joins older technologies in a way which is intuitive and comprehensible. Digital systems combine the immediacy of the telephone, the permanence and specificity of written mail, and the richness of old-fashioned libraries. *The evolution is cultural. Digital data storage is the end point in a long, history which began with the printing revolution of the 18th century. From then until now, the goal has been to provide normal people with ever better data. This has meant decreasing, at each stage, the mediation of expert gatekeepers and inexpert officials. Thus the online evolution speaks to the historical struggle by normal people for ever greater public access to unbiased and unmediated data.
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