Corporate comeback : the story of renewal and transformation at National Semiconductor
著者
書誌事項
Corporate comeback : the story of renewal and transformation at National Semiconductor
（The Jossey-Bass business & management series）
Jossey-Bass, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work tells the story of National Semiconductors transformation and serves as a field-tested map for leaders who need to achieve quantum change without exposing organizations to unacceptable risks. The author articulates a framework that has evolved since his early career in developing transformational leaders at Harvard's Business school. He has seen dramatic, successful change before, a key player on Jack Welch's team at General Electric, with Amelio at Rockwell, and then at National. These lessons of success are designed to help leaders avoid the costly lessons of trial and error and face today's challenges armed with insight and experience.
目次
ForewordPrefaceAcknowledgmentsThe Author Part One: Corporate Transformation: How to Achieve Fundamental Change 1. Leading Corporate Transformation: A General Framework Part Two: Corporate Transformation in Action: The National Semiconductor Story 2. Reversing the Death Sprial: Launching Change at National 3. Developing a New Vision 4. Creating the Structure and Infrastructure 5. Laying the Tracks for Transformation 6. Cascading the Change 7. Orchestrating the Transformation Process Part Three: The Vision Journey: Obstacles on the Road to Transformation 8. Gathering Feedback at All Levels 9. Confronting the Leaders: Middle Managers Challenge the Process 10. Refocusing on Customers and Target Markets 11. From Financial Viability to Quantum Revenue Growth: The Transformation Continues Postscript Appendixes: Artifacts of the National Transformation Appendix A: National's Vision White Paper Appendix B: National's Leading Change Facilitator's Guide NotesIndex.
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