Marketing the museum

Author(s)

• McLean, Fiona

Bibliographic Information

Marketing the museum

Fiona McLean

（Heritage）

Routledge, 1997

• : alk. paper
• : pbk

Note

Bibliography: p. 232-245

Includes index

Details

• NCID: BA29688139
• ISBN:
  • 0415103924
  • 0415152933
• LCCN: 96022435
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 257 p.
• Size: 26 cm
• Classification:
  • LCC : AM121
  • DC20 : 069/.5
• Subject Headings:
  • LCSH : Museums -- Marketing
  • LCSH : Museums -- Management
• Parent Bibliography ID:
  • BA14347134