From soapbox to soundbite : party political campaigning in Britain since 1945
著者
書誌事項
From soapbox to soundbite : party political campaigning in Britain since 1945
Macmillan , St. Martin's Press, 1997
- uk
- uk : pbk.
- us
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注記
Includes bibliography (p. 296-304) and index
内容説明・目次
内容説明
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
目次
List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index
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