Strategic management

著者

• David, Fred R.

書誌事項

Strategic management

Fred R. David

Prentice Hall International, c1995

5th ed., Prentice Hall international editions

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

The fifth edition of this text offers topical coverage of strategic management. It gives an in depth treatment of the natural environment as an increasingly important issue in strategic management and provides applications-oriented coverage of business policy.

目次

• Overview of strategic management: the nature of strategic management
• the cohesion case - Hershey Foods Corporation - 1991. Strategies in formation: strategy information
• the business mission
• the external assessment
• the internal assessment
• strategy analysis and choice. Strategy implementation: implementing strategies - management issues
• implementing strategies - marketing, finance/accounting, research and development, and computer information systems (CIS). Global issues in strategic management: international strategic management. Case analysis: how to analyze a business policy case. Appendix: instructions for using the strategy analyst and case analyst software. Cases.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA29786863
• ISBN:
  • 0131801597
• LCCN: 94028863
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Englewood Cliffs, N.J.]
• ページ数/冊数: xxviii, 355, 692, 12 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.28
  • DC20 : 658.4/012
• 件名:
  • LCSH : Strategic planning -- Case studies
  • LCSH : Strategic planning