Strategic management

著者

書誌事項

Strategic management

Fred R. David

Prentice Hall International, c1997

6th ed., Prentice Hall international editions

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.

目次

  • Introduction: how to analyze a business policy case
  • instructions for using the strategy formulator and case analysis software. Overview of strategic management: the nature of strategic management
  • the cohesion case - Hershey Foods Corporation 1996
  • srategies in action. Strategy formulation: the business mission
  • the external assessment
  • the internal assessment
  • strategy analysis and choice. Strategy implementation: implementing strategies - management issues
  • implementing strategies - marketing, finance/accounting, research and development (RandD) and computer information systems (CIS) issues. Strategy evaluation: strategy review, evaluation and control. Global issues in strategic management: international strategic management. Case for analysis: includes a great mix, organized by industry service, manufacturing, international, small business and not-for-profit.

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