Strategic management
著者
書誌事項
Strategic management
Prentice Hall International, c1997
6th ed., Prentice Hall international editions
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.
目次
- Introduction: how to analyze a business policy case
- instructions for using the strategy formulator and case analysis software. Overview of strategic management: the nature of strategic management
- the cohesion case - Hershey Foods Corporation 1996
- srategies in action. Strategy formulation: the business mission
- the external assessment
- the internal assessment
- strategy analysis and choice. Strategy implementation: implementing strategies - management issues
- implementing strategies - marketing, finance/accounting, research and development (RandD) and computer information systems (CIS) issues. Strategy evaluation: strategy review, evaluation and control. Global issues in strategic management: international strategic management. Case for analysis: includes a great mix, organized by industry service, manufacturing, international, small business and not-for-profit.
「Nielsen BookData」 より