Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers worldwide

著者

• Cathelat, Bernard
• Jones, Roger
• Moreau, Vincent
• Pommerol, Christian

書誌事項

Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers worldwide

Bernard Cathelat ; [translated by Roger Jones ; illustration by Vincent Moreau and Christian Pommerol]

Probus, 1994

タイトル別名

Socio-styles-système

注記

First published as Socio-styles-système: Paris :Éditions d'Organisation, 1990

Bibliography: p. 311-312

Includes index

Translation of: Socio-sytles-système

詳細情報

• NII書誌ID(NCID): BA29794704
• ISBN:
  • 1557388180
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 原本言語コード: fre
• 出版地: Chicago, Ill. ; Cambridge, Eng.
• ページ数/冊数: vi, 318 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 302
• 件名:
  • FREE : Marketing research
  • FREE : Consumers -- Research
  • FREE : Life style -- Classification