Character merchandising
著者
書誌事項
Character merchandising
Butterworths, 1996
2nd ed
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注記
Previous ed.: Merchandising intellectual property, 1987
内容説明・目次
内容説明
Addressing the legislative developments which have occured in character merchandising, notably the copyright Designs and Patents Act 1988 and the Trademarks Act 1994, this edition examines the important issues to be considered by the owners and the licensee.
目次
Acquisitions of merchandising rights. Copyright and registered designs. Trade marks. Subsistence of copyright and international aspects of copyright and trade marks. Passing off and unfair competition. Other possible sources of protection. Setting up the licensing programme. Licensing. Liability for defective products. Competition law. Protecting merchandising rights.
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