An Integrated approach to communication theory and research
Author(s)
Bibliographic Information
An Integrated approach to communication theory and research
（LEA's communication series）
Lawrence Erlbaum Associates, 1996
- : [hardcover]
- : pbk
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Note
Includes bibliographies and indexes
Description and Table of Contents
Description
This volume provides an integrated overview of communication study for the student. In preparing to teach introductory graduate courses the authors could not find a single text that provided both theoretical coverage of the broad scope of communication study, as well as a text that integrated the theory with the research. This book puts theory into research and explains how research operates within theory. To explicate the integration process, the chapter contributors - experts in their respective areas - offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields.
The book is different from other texts available for the graduate student or faculty member who wants a good overview of not only the field, but also sample research stemming from its various component parts. The material presented is designed to further understanding among scholars and students regarding the mass/human communication divide, as well as different approaches to integrating theory and research in different areas of communication. The editors hope that this volume will pique scholarly interest, and challenge theorists and researchers to look at the broader scope of communication study, and begin to work together in formulating a truly grounded communication approach to communication theory and research.
Table of Contents
Contents: Preface. Part I: Studying "Theory" -- Doing "Research." D.W. Stacks, M.B. Salwen, Integrating Theory and Research: Starting With Questions. S.H. Chaffee, Thinking About Theory. M.J. Beatty, Thinking Quantitatively. J.A. Anderson, Thinking Qualitatively: Hermeneutics in Science. Part II: Mass Communication Approaches and Concerns. B.S. Greenberg, M.B. Salwen, Mass Communication Theory and Research: Concepts and Models. P.J. Shoemaker, Media Gatekeeping. M. McCombs, T. Bell, The Agenda-Setting Role of Mass Communication. N. Signorielli, M. Morgan, Cultivation Analysis: Research and Practice. C. Gaziano, E. Gaziano, Theories and Methods in Knowledge Gap Research Since 1970. J.D. Rayburn, II, Uses and Gratifications. C.T. Salmon, C.J. Glynn, Spiral of Silence: Communication and Public Opinion as Social Control. R.L. Stevenson, International Communication. J. Bryant, D. Zillmann, Violence and Sex in the Media. E. Thorson, Advertising. Part III: Human Communication Approaches and Concerns. J.C. McCroskey, V.P. Richmond, Human Communication Theory and Research: Traditions and Models. W.R. Fisher, S.D. O'Leary, The Rhetorician's Quest. M.D. Miller, T.R. Levine, Persuasion. C.R. Berger, Interpersonal Communication. E. Nieva, M. Hickson, III, Modeling Cultures: Toward Grounded Paradigms. T. Steinfatt, D.M. Christophel, Intercultural Communication. B. Goss, Intrapersonal Communication. A.S. Ebesu, J.K. Burgoon, Nonverbal Communication. R. Hirokawa, A.J. Salazar, L. Erbert, R.J. Ice, Small Group Communication. B.J. Allen, P. Tompkins, S. Busemeyer, Organizational Communication. Part IV: Integrated Approaches to Communication. K.K. Reardon, E.G. de Pillis, Multichannel Leadership: Revisiting the False Dichotomy. E.M. Rogers, A. Sing
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