Global marketing strategy

Author(s)

• Douglas, Susan P.
• Craig, C. Samuel

Bibliographic Information

Global marketing strategy

Susan P. Douglas, C. Samuel Craig

（McGraw-Hill international editions, . Marketing and advertising series）

McGraw-Hill, c1995

International ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA29858625
• ISBN:
  • 0071132775
• LCCN: 94022706
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xx, 554 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA03817735