Managerial economics in a global economy
著者
書誌事項
Managerial economics in a global economy
McGraw-Hill, c1996
3rd ed., International ed
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注記
Previous ed.: 1993
Includes bibliographical references and indexes
内容説明・目次
内容説明
The goal of this text is to provide a unifying framework for managerial decision-making around the theory of the firm. It integrates traditional managerial coverage with modern management techniques and theory, within the context of global economic realities.
目次
- Part 1 Introduction: the nature and scope of managerial economics
- optimization techniques. Part 2 Demand analysis: demand theory
- demand estimation
- demand forecasting. Part 3 Production and cost analysis: production theory and estimation
- cost theory and estimation
- linear programming. Part 4 Market structure and pricing practices: market structure - perfect competition, monopoly, and monopolistic competition
- oligopoly and strategic behaviour
- pricing practices. Part 5 Regulation risk analysis and capital budgeting: regulation and antitrust - the role of government in the economy
- risk analysis
- long-run investment
- decisions - capital budgeting.
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