Executive speeches : tips on how to write and deliver speeches from 51 CEOs
著者
書誌事項
Executive speeches : tips on how to write and deliver speeches from 51 CEOs
Wiley, c1994
- : pbk
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注記
Includes index
内容説明・目次
内容説明
The ability to give an effective speech is often vital to an executive's success. Based on tips and techniques used by top business leaders, this practical guide is packed with ideas designed to improve communications skills. Brent Filson explains how to pare down a message to a core idea, impart a vision, and create a bond with the audience. He shows how to captivate listeners from the beginning, use humour to get a message across, and improve delivery.
目次
- Why the Speech
- The Audience
- The Single Idea
- The Opening
- The Middle
- The Ending
- Humour
- Writing the Speech
- Delivery
- Visual Aids
- The Media
- The International Audience.
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