Studebaker : the life and death of an American corporation
Author(s)
Bibliographic Information
Studebaker : the life and death of an American corporation
（Midwestern history and culture）
Indiana University Press, c1996
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Note
Includes bibliographical references (p. [193]-261) and index
Description and Table of Contents
Description
While the Big Three automobile companies came to dominate the industry, its early U.S. history was characterized by an array of competing companies. "Studebaker's" story is the chronicle of the life and death of an American automobile company where management's concept of "tradition" played a fundamental role in modeling corporate culture, rhetoric, and strategy. "Studebaker" may have failed in the long run, but its corporate life spanned more than a century, during which the company made a commitment to the community of South Bend, accepted unions when other automobile manufacturers bitterly fought collective bargaining, and produced distinguished cars that still enjoy a loyal following. "Studebaker" explores managerial choice, corporate tradition, and the importance of ideas - not simply "market forces" - in shaping institutions in 20th-century America.
Table of Contents
- Introduction Chapter 1: The Birth of a Corporation, 1852ETH1905
- Tradition as Moral Vision Chapter 2: Studebaker Enters the Automobile Age 1897ETH1913
- Tradition Ignored Chapter 3: Studebaker Prospers and Paternalism Thrives, 1913ETH1929
- Tradition Constructed Chapter 4: Studebaker Survives the Depression, 1929ETH1940
- Tradition Resurrected Chapter 5: Studebaker Merges with Packard, 1941ETH1953
- Tradition Broken Chapter 6: Studebaker Attempts to Reverse Course, 1954ETH1957
- Tradition Rejected Chapter 7: Studebaker Halts U.S. Production, 1957ETH1963
- Tradition Abandoned Epilogue:Tradition as Contested Terrain Notes Bibliography Index
by "Nielsen BookData"
