Entrepreneur magazine : guide to integrated marketing

Author(s)

• Smith, Jeanette

Bibliographic Information

Entrepreneur magazine : guide to integrated marketing

Jeanette Smith

（The Entrepreneur magazine small business series）

John Wiley, c1996

• : hbk
• : pbk

Note

Includes index

Details

• NCID: BA29921018
• ISBN:
  • 0471124397
  • 0471124419
• LCCN: 96000530
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 277 p.
• Size: 24 cm
• Classification:
  • LCC : HF5826.5
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Advertising media planning -- Handbooks, manuals, etc
  • LCSH : Direct marketing -- Handbooks, manuals, etc
• Parent Bibliography ID:
  • BA27580517