Standing room only : strategies for marketing the performing arts

著者

• Kotler, Philip
• Scheff, Joanne

書誌事項

Standing room only : strategies for marketing the performing arts

Philip Kotler, Joanne Scheff

Harvard Business School Press, c1997

注記

"Published in association with Americans for the Arts"

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA29922429
• ISBN:
  • 0875847374
• LCCN: 96010225
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xii, 560 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 770.9
  • LCC : PN1590.M27
  • DC20 : 791/.068/8
• 件名:
  • LCSH : Performing arts -- Marketing