Targeting media relations : a step-by-step guide to cost-effective public relations
著者
書誌事項
Targeting media relations : a step-by-step guide to cost-effective public relations
Kogan Page, c1993
大学図書館所蔵 全2件
注記
Includes index
内容説明・目次
内容説明
Handled well, public relations can be as precise as advertising in reaching its target audience and achieving the desired goal. Careful planning and professional execution of a media relations campaign can, moreover, ensure that it is far more persuasive and cost-effective than an advertising campaign. In this guide, David Wraff takes the reader step by step through the practicalities of achieving effective media relations, such as public relations techniques; using media relations as a precise tool; matching the media and the organization; establishing relationships with the press; seizing opportunities; making the most of photography; the role of features; planning and co-ordination; assessing the results of media coverage; and containing costs through effective targeting. In the current economic climate when editorial space is at a premium, this book is particularly relevant. By adopting the methods described here, PR professionals are more likely to achieve their goal of getting cost-effective results from a well-planned and targeted campaign.
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