The financial times guide to marketing : from advertising to Zen

著者

• Ambler, Tim

書誌事項

The financial times guide to marketing : from advertising to Zen

Tim Ambler

Pitman, c1996

タイトル別名

A Financial times guide : marketing from advertising to Zen

注記

Includes bibliographical references and index

内容説明・目次

内容説明

"Masterful and pithy." - Winston Fletcher, Chairman of the Advertising Association "Enjoyable and dangerously candid." - Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge. Tim Ambler teaches Global Marketing at London Business School

「Nielsen BookData」 より

• NII書誌ID(NCID): BA29941809
• ISBN:
  • 0273620320
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiv, 365 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 658.8