Tourism : principles and practice
著者
書誌事項
Tourism : principles and practice
Longman, 1996
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注記
Reprint. Originally published in London, 1993
Bibliography: p. [277]-278
Includes index
内容説明・目次
内容説明
This text provides a blend of theoretical principles and practice with international case studies and model examples wherever possible. The book is designed for undergraduate, BTEC and HND students in tourism.
目次
- Demand for tourism
- the tourism destination
- the tourism industry and government organizations
- marketing for tourism.
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